Urban Men was started in 2013 by Adul Joudi, when he identified a gap in men's grooming in the market.

Urben Men is a customer-centric brand, focusing on male grooming & styling.

"Abdul Joudi, known as the Syrian Barber, has brought svelte new looks to barbarous male hairdos." -

Sampson, Lin. "This barber is slick, stylin' and Syrian".

TimesLive 28 August 2016